Messages and Teens
By National Youth Anti-Drug Media Campaign
report shows that teens who receive anti-drug messages are less
likely to use drugs.
Substance Abuse and Mental Health Services Administration (SAMHSA)
issued a report today demonstrating that the vast majority of youth
ages 12 to 17 are receiving drug and alcohol prevention messages
from sources such as TV, radio, posters and pamphlets. Furthermore,
the report, a special analysis of the National Survey on Drug Use
and Health (NSDUH), showed that those who have been exposed to such
messages are significantly less likely to abuse drugs.
Office of National Drug Control Policy conducts the nations
most visible effort to prevent teen drug use; the National Youth
Anti-Drug Media Campaign targets youth, especially those making
the difficult transition from middle school to high school. The
Campaign also reaches parents, encouraging them to talk to their
children about drugs, and monitor their behaviors, a skill shown
to reduce drug use. The Campaign reaches 86 percent of youth 4.4
times a week and 72 percent of parents 3.6 times a week via television,
radio, print publications, and the Internet.
to the NSDUH, not only are a large number of teens hearing these
anti-drug messages, they are making a significant impact. More than
83 percent of youth (20.8 million) reported having seen or heard
an alcohol or drug prevention message from media such as TV, radio,
posters and pamphlets in the past 12 months. Youth who reported
having seen or heard prevention messages in the media during the
past year are much less likely than their peers to report illicit
drug use (10.8 vs. 13.7 percent).
NSDUH also reaffirms the crucial role parents play in keeping their
children drug-free. While fewer youths reported hearing anti-drug
messages from their parents than through media sources (58.9 percent
vs. 83.6 percent), those who had talked with a parent about the
dangers of drug use were less likely to report past month illicit
drug use than those who had not talked with a parent (10 vs. 13
Walters, Director of National Drug Control Policy, said, It
is crucial that our youth receive clear, consistent and credible
messages about the dangers of marijuana and other drugs. Important
health information delivered through the National Youth Anti-Drug
Media Campaign complements parents efforts to keep their children
healthy and drug-free. Research indicates that the Media Campaign
is moving in the right direction, and that is good news for American
teens and parents.
more information, visit: SAMHSA at www.samhsa.gov
Looking for a Luxury Rehab?